So this MyFootballWriter thing,
what's it all about?

Well, it's very easy. Just imagine what any local newspaper football writer could do if he, or she, wasn't tied to a print press, a delivery van and a paper boy.

Imagine that they could deliver the news and views from your football club when and where you wanted - 24/7 and there, straight onto the palm of your hand. On your mobile phone.

Of course, it's on the family PC waiting for the kids when they get home from school; it's there on your laptop at work when you take a 10-minute coffee break in the morning.

And because the MFW reporter pounds exactly the same 'local' beat that previous evening and morning journalists have for generations, you know that both the content and the context of the site is fresh and direct - fresh from the latest Press conference, direct from the matchday Press Box.

And that applies just as much to our cast of new characters as much as the reporter himself. The Expert is just that - someone who you would immediately recognise as an expert in his field; Ferret will bring you the latest transfer and injury news fresh from the people that really know...

And there are plenty more where those two came from; plus some familiar and respected faces offering their thoughts every month as our columnists.

The other trick is to recognise the fact that as soon your football club opened its own website doors, it became a news organisation in its own right - a TV station that has one, huge advantage on all traditional media outlets - it owns its own news.

It is the biggest single commodity that any professional sports club owns - that ability to generate news on cue every Saturday afternoon.

What MFW does is to not only put an indepth match report on your mobile phone within five minutes of every Town game finishing, but it also brings you the best comment and analysis of the club's official news - and all without ever having to wait for a print press to roll, a delivery van to load or a paper boy to show up.

We'll also do the best in speculation. But always from the best of sources.

Best of all though, we aren't given 300-word holes to fill on that day's backpage. We can let the stories run; we can bring you every relevant quote; add every appropriate comment. A good, lengthy read. Every single time.

Welcome to how professional football reporting can be done. Welcome to a whole new world.